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The Super Bowl era in the National Football League (NFL) refers to the period that started in 1967 and continues to the present day. Before 1967 the sport of American football was divided between two professional leagues, the NFL and the American Football League (AFL). In 1966 the NFL and the AFL decided to merge. The agreement called for an end-of-season championship game, and the first such contest, then called the AFL-NFL World Championship Game, was played on January 15, 1967. The term Super Bowl was first used in 1969. The merger was finalized in 1970, and the two leagues became the new NFL’s National Football Conference and American Football Conference. Since then the Super Bowl has been contested between each conference’s champion.

(Find out which teams have been Super Bowl champions.)

The Super Bowl has become a significant cultural event in the United States, often considered an unofficial holiday. Super Bowl Sunday is marked by widespread viewing parties and extensive media coverage. The game is accompanied by elaborate ceremonies and entertainment, and it consistently ranks among the highest-rated televised sporting events. The commercial aspect of the Super Bowl has also steadily grown in importance, with advertising slots during the game being the most expensive of the year.

Will Gosner