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illusory truth effect

psychology

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appeal of fake news

  • Orson Welles, deliverer of “fake news”
    In fake news: Effectiveness and countermeasures

    …this phenomenon, known as the illusory truth effect, illustrate the tendency to believe false information after repeated exposure. This tendency becomes especially dangerous when combined with misattribution, leading audiences to remember the core message of a fake news story without remembering the notably false context in which it was encountered.

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