Love Island USA has a large viewership, with season seven (summer 2025) garnering more than 18 billion minutes streamed, according to Peacock. For the week of July 7–13, 2025, independent Nielsen data showed that Love Island USA was the most streamed program in the United States. Social media was a large driver of the show’s new audience, with Peacock also saying that clips of the season generated more than 1.7 billion views on the social media platform TikTok.